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Principles-5

Our life’s work is to help organizations see that…

There is Strength in Humanity

Humans are messy, complex, confusing—and extraordinary. Reducing them to cells on a P&L spreadsheet severely limits what’s possible—for the organization and the individuals within it. Embracing each other’s humanity doesn’t make us weak—it’s the gateway to greater fulfillment and performance.




Business Must be a Force of Good

The health of business is fully entangled with the wellbeing of society and planet. Actions taken in service of short-term profit at the expense of long-term sustainability generate negative externalities that, whether priced or not, destabilize economies and generate untenable risk. Business can and must play the leading role in addressing the existential challenges we face, even beyond what governments and non-profits will.

A Stakeholder Economy is a Stronger Economy

Stakeholder capitalism is here—that’s good for business. A more humane stakeholder economy and a more compassionate capitalism is a recipe for prosperity. When stakeholders thrive, profits will rise. 

What You Resist Persists

Ignoring the elephant in the room, glossing over tension, avoiding conflict—these are temporary salves that sow the seeds of long-term dysfunction and destroy value over time. Really “going there” is brave work—it’s also necessary, and far too rare. 

The More Voices, the Better

Humans are messy, complex, confusing—and extraordinary. Reducing them to cells on a P&L spreadsheet severely limits what’s possible—for the organization and the individuals within it. Embracing each other’s humanity doesn’t make us weak—it’s the gateway to greater fulfillment and performance.




Suffering Isn’t a Necessary Condition

The health of business is fully entangled with the wellbeing of society and planet. Actions taken in service of short-term profit at the expense of long-term sustainability generate negative externalities that, whether priced or not, destabilize economies and generate untenable risk. Business can and must play the leading role in addressing the existential challenges we face, even beyond what governments and non-profits will.

Condition, Not Control

Humans are messy, complex, confusing—and extraordinary. Reducing them to cells on a P&L spreadsheet severely limits what’s possible—for the organization and the individuals within it. Embracing each other’s humanity doesn’t make us weak—it’s the gateway to greater fulfillment and performance.

 

Listening is the Key

The health of business is fully entangled with the wellbeing of society and planet. Actions taken in service of short-term profit at the expense of long-term sustainability generate negative externalities that, whether priced or not, destabilize economies and generate untenable risk. Business can and must play the leading role in addressing the existential challenges we face, even beyond what governments and non-profits will.

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