The Cynefin Company Announces Strategic Partnership with TGN Consulting for SenseMaker® Distribution in North America
- TGN Consulting
- Nov 1
- 3 min read
FOR IMMEDIATE RELEASE
Singapore – November 1, 2025 – The Cynefin Company, global leader in applied complexity science and sense-making tools, today announced a strategic distribution agreement with TGN Consulting, appointing them as the preferred partner for SenseMaker® in the United States and Canada. Effective January 1, 2026, this partnership accelerates commercial adoption of SenseMaker® across North America while enabling The Cynefin Company to focus resources on global research and development priorities.
"This agreement represents a significant step in bringing SenseMaker® to more organizations navigating uncertainty and change," said Dave Snowden, Founder and Chief Scientific Officer of The Cynefin Company. "TGN's deep expertise and track record of driving business results through unlocking the system’s intelligence in the commercial sector makes them the ideal partner for commercial growth in the US and Canada. This allows us to focus our energy on research, innovation, and continued development of the Cynefin ecosystem, including critical initiatives like our 'Children of the World' project."
This collaboration brings together complementary strengths: The Cynefin Company's pioneering work in complexity science, the Cynefin Framework, and SenseMaker® platform, combined with TGN Consulting's Leadership Operating System framework—a methodology that unlocks intelligence, agency and value by creating coherence across strategy, culture, leadership practices, and operating structures. TGN has consistently and successfully deployed SenseMaker® in large organizations to unlock innovation, accelerate strategy execution, and drive measurable business outcomes. As the preferred US and Canadian partner for commercial engagements involving SenseMaker®, TGN will market, distribute, and sell the co-branded "TGN SenseMaker®" platform, leveraging its consulting prowess to deliver customized implementations.
"We're thrilled to partner with The Cynefin Company to bring SenseMaker® to more North American organizations," said Kari Zeller, CEO of TGN Consulting. "SenseMaker® provides the sensing capability that reveals what's really happening at scale. We've seen how SenseMaker® unlocks innovation, sharpens strategy, and accelerates business outcomes when integrated into a coherent LeadershipOS™. This partnership allows us to deliver these integrated capabilities to organizations navigating AI-driven transformations, geopolitical volatility, and rapid market shifts."
At the heart of this partnership is a fundamental belief that the intelligence needed to solve complex organizational challenges already exists within the system—distributed across teams, embedded in daily experiences, and expressed through the narratives of those closest to the work. Rather than adding more programs or relying solely on top-down interpretation, both organizations focus on creating conditions that surface and amplify this distributed intelligence, enabling organizations to sense and respond to complexity in real time.
About The Cynefin Company
Founded in 2005, The Cynefin Company is a pioneering research and strategy business helping leaders in society, government, and industry make sense of a complex world so that they can act and create positive change. As the world leader in applied complexity science, it develops methods, tools, and software like the Cynefin Framework and SenseMaker® to empower organizations to absorb uncertainty, build resilience, and thrive. Clients include governments, universities, non-profits, and commercial enterprises worldwide. Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre. © COPYRIGHT 2025.
About TGN Consulting
TGN Consulting is a leadership consultancy that upgrades Leadership Operating Systems—creating coherence across strategy, culture, leadership, and structures so organizations can unlock the intelligence trapped in their systems. With a North American focus and proven successes in retail, hospitality, and healthcare, TGN helps mid-market organizations accelerate strategic pivots, shift cultures, develop leaders, and navigate volatility – such as AI integration and regulatory changes. As the preferred North American partner for commercial SenseMaker® engagements, TGN will market, distribute, and sell the co-branded "TGN SenseMaker®" platform.
Contact
For more information on SenseMaker® or partnership opportunities:
The Cynefin Company: Dave Snowden, Chief Scientific Officer
TGN Consulting: Kari Zeller, CEO
